Part II - The Elbow Grease and Early Days


First pint at Monarch

For all those who dream to one day own their own company, the beginning is the exciting part. It’s filled with hopes, aspirations and a vision. The real work comes after the beginning. Jimmy, Seb and John knew they needed to build a solid foundation for their dream to sit upon.

There were a few obstacles to overcome before the three could live their dream. Jimmy and Seb were living together on College Street while John was living in South Korea. Although John would soon relocate to Toronto, they had to keep on top of their communication, especially with the half-day time difference. They ended up spending many hours on Skype ironing out the details.

As young fellas and totally new to the industry, there was also the hurdle of being taken seriously and they totally understood. But they persevered and found a few solutions to their challenges.

Seb at Stratford

The first thing they needed to do was to find a place to brew the beer. Jimmy and Seb called and emailed lots of places, but were told they needed a manufacturing license. Finally, they met Joe from Stratford Brewing Co. and began working under his wing until they could obtain a manufacturing license. Joe runs the Stratford brewery all by himself and even manages all of the deliveries. In the words of the Longslice crew: “Joe is awesome.”

Hopsta Homebrews

The boys started brewing alongside Joe and during this time Hopsta La Vista won a homebrew award. Once the Longslice crew got the manufacturing license, they decided to launch the brewery with Hopsta La Vista. The first batch of Hopsta was 2000 litres and it was crazy to think that they had to sell that much. Armed with the support from family and John’s Hyundai, the guys worked on getting their product out there. The 2000 litre batch sold and many more litres have been made ever since.

Eventually, the team found a spot in Toronto to start brewing. They were also able to get a van to move even more beer around the city. The Longslice crew kept working at it, brewing and distributing, getting the name out there and making as many connections with local bars as they could.

Hopsta logo

The guys are thankful to Joe and the Stratford Brewing Co. for all it had done, thankful to friends and family who had supported them through a couple of bumps in the first couple of years. The Longslice crew had come a long way already and there were still many more years to come...